Big Easy Business Blog

Stay up to date on changing business trends, best practices, and future opportunities; brought to you regularly from the bright minds at PNO.

Top ten tips businesses should already know about Women Consumers

Posted by on August 17, 2016

It's a Woman's World: Top Ten Tips businesses should already know Women Consumers

One of the cardinal sins for any business is to think of your customers as a single demographic. Often many small business owners will think of their patrons as simply their customers and assume that all of their customers will react in the same fashion to whatever change they make their make to their business. 

This is usually never the reality, as different consumers from different parts of the socioeconomic ladder and ethnographic geography respond in various ways from anything from price changes to logo redesigns.

Today I want to focus on female consumers and some of the interesting facts and trends that professional services firm EY has noted in their report Women: the next emerging market. (Click on the photo to open up a fancy presentation style, or just continue below.)

1) Women are the consumer economy: 70-80% of all consumer purchasing is due to either female buying power, and/or influence. Influence meaning that a woman is the one who makes the deciding vote on whether or not a conversion takes place even when they are not the direct purchaser. This is consistent across the spectrum of industries even in realms that a person might consider male dominated.

2) Women are the multiplier effect: In nearly all societies on Earth women act as the primary caregiver to children and the elderly. This means that they are not only making purchases and purchasing decisions for themselves, but for those in their households, extended family, and friends. A single woman could be the gatekeeper for purchases for a dozen people or more.

3) Don’t make gender your blind spot: Of all of the possible demographic differences between consumers from race to religion, gender is the single most powerful determinate. Most business courses that universities teach often ignore this factor in course work to the disadvantage of their pupils. Even more frightening, often many businesses do not think deeply about this in business practices or the workplace. By not paying attention and progressively analysing how this incredibly unique and powerful demographic thinks and acts, you are actively harming your productivity and profitability.

4) Study women as you would a foreign market: Men and women even from the same place are raised with two entirely unique cultures in relation to their gender. Female culture should be studied with the same level of depth that a business would give to their study of the European or Asian markets. Female culture is equally, if not more complex than any other market you hope to maximize.

Women window shopping

5) Just making it Pink isn’t marketing to women: A company that thinks it is catering to women by using pink as often the only alternative color of a product, is more than likely only sending the message to women that they put barely any thought into it. Unless it is for raising money for breast cancer, pink is just another color among many. The age of pink for girls and blue for boys died in the last century.

6) Using the name on the bill to determine the decision maker is often a mistake: Relying on whose name appears on the credit card often misses the importance of the woman as the final decider on purchases. While many males will be the cardholder, even in households in which the woman does not work, she still acts as the financial director of the home.

7) The gender-balance of a management team should reflect your customer base: Studies have shown that companies with gender-balanced teams have a higher ROI than companies that do not. So if women make up a significant number of your customers, then think about having your management team reflect it for positive financial results.

8) Look at long term demographic trends for long term planning: Being well educated on rising trends will always give you a decisive edge over your competitors with a particular demographic. Several trends affect women consumers, such as:

  • Historically high involvement of women in the workforce.
  • The average marriage age is rising.
  • Younger people are having less children.

9) Women are always females before they are consumers: Women around the world are more similar than they are different. United by their biology, physical development, and cultural role in society as caregivers, relationship builders, and communicators. Likewise some of the negative issues they face, while varying to degree based on geography and culture, are universal.

10) Customer service is key to success with women: Women put a higher value on service than men. So by improving your service to satisfy your female customers, you will as a result improve it for everyone.

Female domination of the consumer market has arrived and there is no turning back. Now you only have to decide whether your business is ready for this brave new world. Will you learn to adapt to the changing market, or go extinct like the dinosaurs?

 

Put an End to Convention Transportation Troubles

Posted by on May 09, 2016

Anyone who has had to organize the transportation for their team when traveling to a convention knows the struggle that comes with the simple task of going from point a to point b.

Too many times an team member ends up in a strange city for conventions with few to no easy transportation methods available to easily travel across town. This usually leads to everyone needing to split up, taking different shuttles and taxis. This ends up making scheduling group meals, outings, or workshops very stressful as you never know when (or if at all) your team will show up.

As professionals know all too well, there is a limited amount of time you have to make the most of the productivity and growth a convention offers. Every extra thirty minute wait just increases the unproductive time spent at the convention and while we all enjoy staring at the back of a cab drivers head that time could be spent in several more productive ways. Further it can lead to a breakdown of one of the major benefits of taking your team to a convention, the teambuilding and interconnection between team members that results in increased performance and productivity down the line.

People will group up because of the travel constraints of small sized cabs, or other average municipal transportation. Choosing instead to rent an executive bus or mini bus through the issues of adequate room for each and every team member, constant access to transportation to anywhere in the city you are visiting, and unshackles you from the temporal issues of finding someone available to transport you and your team when you want to go and not when they have available. By taking the pressure of getting around these new cities out of the minds of your team they can focus on their tasks at hand, namely improving their abilities and knowledge at the convention. So next time you find yourself heading to a convention with a small to large group ask if you really want to deal with the cabbie shuffle, or decrypting the public transit and instead choose to rent a convenient and comfortable executive or mini bus.

`Executive Bus and Mini Bus at Jackson Square

A Gorgeous Louisiana Wedding: Thanks and Appreciation.

Posted by on March 21, 2016

There's nothing like a gorgeous Louisiana wedding.

The joy of taking care of the details, large and small, in providing transportation for one's "special day" is something that we at Audubon Limousine jump to do.

To us, it's an honor to be chosen to be part of such a memorable event, so we do all that we can to ensure that the (wedding) bells and whistles are paid close attention.

Recently, we had the opportunity to work with Karen for her daughter's wedding day. The event was absolutely beautiful and working with Karen was a delight.

Just today, we received the following note in our inbox:

 

"Raven,

 

Wanted to thank you for your help in arranging my daughter’s wedding day transportation.  The wedding was Saturday, March 19th and the drivers did an excellent job!  I heard very favorable comments from several people."

 

She went on to say....

 

"It was a truly fabulous day and, again, thank you so very much!"

 

It's notes like these that make our already bright days, even brighter.

If you have a special occasion coming up or are planning a wedding soon, we'd love to hear from you. Our team looks forwad to adding to event with impeccable care, superior service, and our top of the line fleet of vehicles.

More Pictures from LCT International

Posted by on March 02, 2016

As you've heard before, our team is hard at work learning "the best of the best" at LCT International, in Las Vegas. They're out there gaining insight on new software, viewing possible fleet additions, and attending lectures from transportation industry leaders worldwide.

Their dynamic experience continues throughout the week and we're happy to share some more photos from yesterday and today!

LCT Transportation Show Blog

Leslie Cunningham, Audubon Limousine Group Sales Manager, with power speaker Mary Ann Sena-Edelen, VP of Diversity of MGM Resorts International.

LCT Transportation Show Blog

Audubon Limousine at LCT International!

Posted by on March 01, 2016

At Audubon Limousine, our team is committed to providing the best in luxury transportation in every way that we can.

Not only do we take care of every detail, large and small, but we make it a point to treat each guest like royalty. We also utilize the most advanced technological software for fleet tracking and communications, as well as integrate with real time digital check in software. Last month, we launched instant online transportation reservations on our website.

Staying ahead of the curve means keeping up to date with worldwide advances both on and off the road. That's why our very own Audubon Limousine Vice President, General Manager, and Group Sales Manager are in Las Vegas at this very moment attending the 2016 International LCT Show!!

Billed as "The Great Industry Event," the show brings together the best speakers, suppliers, and industry executives from around the globe. The team's currently attending "Day 2" of the event and they already have pages of ideas and new contacts to bring home!

Stay tuned for more updates from LCT. The team is there throughout the week!

For those interested in reserving luxury transportation, make sure to reach out to the rest of our team here in New Orleans and Slidell, LA. We look forward to helping with your travel.

LCT International Transportation

Audubon Limousine Transportation Show

LCT Transportation Show Speaker

Audubon Limousine attends LCT!